Avenue Two is a collective of Canadian artists and creators. The Avenue two house brand features hand-crafted wooden home accents made from 100% repursosed materials.
As an e-commerce based business, Avenue Two required a bold and recognizable visual identity to elevate it's online presence. A combination mark and letter mark were designed to represent Avenue Two on print materials and online platforms.
Avenue Two values quality, sustainability, and smart design. All three attributes were translated into a clean and recognizable identity system. The combination mark was created for use on landing pages while the letter mark is used as the company's icon.
A serif "a" as the icon was chosen to represent quality and sustainability. The "a" and the "2" shapes within the icon represent collaboration by showing how two distinct characters can work and flow as one unit.